Sandra Clawson-Freeo
Sandra K. Clawson-Freeo is a public affairs professional with 20+ years experience. She has developed, carried out, and managed successful public affairs programs in various government agencies, departments, and industries. She established standards for systems and processes that are innovating new and more efficient ways of doing and evaluating public affairs and its outcomes.
Ms. Clawson-Freeo is on the leading edge of strategic communications management. She has developed a one-of-a-kind strategic, measurable, and targeted government public affairs program that uses industry standards as the basis. This program, recognized by the US Army, Chief of Public Affairs as a “textbook example” of how public affairs should be done, is far above the standard for the US Army.
She is skilled in building public support for controversial or sensitive issues with a varied background in effective internal and external public outreach development and delivery. Ms. Clawson-Freeo is an expert in web page design; software applications for strategic planning, evaluation measures, contact management and electronic communications.
Her experience includes working on highly controversial environmental projects, chemical destruction plants, and government installations that have received intensive media coverage. Ms. Clawson-Freeo successfully engaged media to correct misperceptions and inaccuracy about the complex programs she represented. Many of the projects Sandra has worked on have drawn national and international media attention. She has served as the media spokesperson for many controversial programs.
Sandra has successful developed branding for new organizations and created standard operating procedures for proper use of the brand. These brands have become nationally recognized and a standard for the organization.
Ms. Clawson Freeo is a prolific writer and edited several newspapers including a weekly broadsheet and tabloid newspaper targeting the internal audience. She created, edited, and distributed newsletters aimed at keeping the local communities informed about controversial projects. She has an outstanding ability to simplify complex subjects for targeted audiences and she has written and published articles on crisis communications and strategic planning for national communications journals and the Internet.
Sandra has made more than 350 public speaking appearances. One invitee said that, “I have never seen anyone who was more “entertaining or knowledgeable about the topic they presented than Sandra is”. She has spoken to groups as large as 1000 or as small as 10 on various topics.
Ms. Clawson-Freeo is a gregarious and vibrant personality, and is passionate about communications and doing it right. She has strived to have the best program possible regardless of the resources or personnel available. She is visionary and creative with a focus on customer service. She is a superior communicator, leader, and negotiator.
